Google Web Stories Trends


 Now let us quickly develop a distinctive online tale. You don't trust me? Continue reading. 

At this point, I could bombard you with tonnes of theory, but I want you to jump right in and learn something useful first, so we'll do that right away.

We'll be extra meta since this is the internet and write a web tale about writing a web store. Yes, we will create a web narrative based on this exact topic. If you haven't already noticed, this isn't an isolated incident.

In this post, I'll be utilizing a visual editor to construct a tale. There is a tonne of different ways to make online stories, and we'll go in-depth about them in a later post.

Web Stories Trends

WordPress's Initial Steps

The web stories plugin was first activated, then the story section was selected. Now, you could click that large "create" button and it would work, but you would then have to start writing a story from scratch without any visual aids.

It's totally acceptable, to begin with, one of the offered templates, especially when you're first getting started. They are, as you can see, largely developed. Exciting, we're in the editor. A web narrative is not a single page at a time, unlike other social media platforms, which may not be immediately apparent.

It actually works, but it's not for everyone. You might want to skip this step and get right to it. For this, I like to use Google Docs, but it's entirely up to you. You are aware that the story comprises an introduction and five subsequent parts. This approach contains spoilers.

This story will naturally have numerous pages since every online story is a self-contained editorial story with a beginning and a conclusion. I personally prefer to write an outline first and really concentrate on developing a strong story arc before fully designing and laying out each page.

Choosing the appropriate tool for the task

Consider web storylines for WordPress—not because it's the best creator, but because it's a tool that fits the bill and was used to construct the platform.

The main benefit of this approach is that no coding is required, and the majority of these editors fall between a basic creation tool like Instagram and a comprehensive design tool like Illustrator.

Make stories or Newsroom AI, two excellent standalone editors that you may utilize independently of a content management system or website, are another excellent choice. Most editors have similar fundamental talents. Sometimes an optional button may be in a different location, but make sure you rapidly get the hang of it.

Web Stories Trends

Establishing the Story

Let's move on to the enjoyable part: writing the real story. Then, select a beautiful thumbnail that utilizes the one video. To encourage my audience to click inside the content, I want to create something that resembles a call to action button.

The following page will feature a little video introduction. It's crucial to utilize a tool to vertically format any videos you've recorded so they are already optimized for web storytelling; otherwise, they will take more bandwidth and load more slowly. In order to jump immediately into narrative development, we are constructing the plot a little differently than in the video.

A cool graphic followed by a link to the editor's official download page for anyone who wishes to continue after that is presented. Due to the functionality of the WordPress plugin, a fast page on activating the plugin with a screenshot has been included in the story part. the process of writing the narrative portion.

Have been using a composite template that features a video placeholder for a tagging-related clip and a section title. Instead of displaying an overlay in the embedded video, place a new pin about scripting on the following page. The previous clip will also be continued there, but with a multiple cropping effect.

It's important to visualize, so I put together this cute little grid of awesome images and then included a video clip to demonstrate this. The wonderful thing about this situation is that the 16:9 video may be used without cropping because this page is designed exactly for it though.

The core of the discussion will now begin with how to design a tale cover. I'll have to wrap up the narrative after the video has been completed.

Content Purchasing

Finding the correct material is now the most difficult step. A good web story can be made or broken by the appropriate images and videos. If you've ever blogged online, you might find this quite paradoxical.

Normally, while writing a blog post or an essay, you start with the content before looking for images to help you visualize your points. With a web narrative, you begin with the image and add copy to explain your point later. We need a mix of still photographs and quick screencast videos for this story. It saved you from having to create and gather them.

It's difficult to determine an average because you'll frequently alter the story from materials that already exist for some other content, like a video or an essay. That's only because doing this could possibly be the most tedious and time-consuming task. Of course, you could employ clickbait, but whether you have to develop material specifically for the story will determine whether you do or do not.


From this point forward, practically everything is optimized. In this session, we'll discuss numerous strategies for generating income from stories as well as how to measure success. Learn how to link to and integrate stories from your existing website. It's time for you to write your own tale.

It's time to share your narrative with the world after you're satisfied with it. Usually, all you have to do is click the "Publish" button. Since the narrative is now public, search engines can link to it and index it just like any other web page.

To get a list of available visual editors for any purpose, visit the AMP Dev Tools area.

Web Stories Trends

  • Title
  • The King of Content
  • Pictorial Poster
  • Keep Burned In Text Off of Assets
  • Metadata for Web Stories
  • Video Captions
  • Regular Metadata for Web Pages
  • URL Structure

How to Make Official Web Stories Noticeable

Under the hood, online stories are actually web pages. This implies that you must consider SEO. Your main lesson should be that you should perform all the SEO tasks that you would perform for any other page on your website if you want search engines to index and find your tales.

It is likely to benefit the tales as well if it raises the ranking of your non-story pages. Make sure your stories are specifically linked from inside your website, just like other pages, so that users and search engines can find them. Make sure to include your stories in the sitemap if you use one.

Post your stories on social media in addition to your usual web pages. But the main thing is to continue using the best practices that you already employ on the rest of your website. Having said that, there are a few story-specific strategies that are worthwhile discussing.


The story's heading Yes, just as no one loves emails without a subject line, untitled tales are as annoying. To prevent truncation, give your article a title that is concise and easy to understand in under 40 characters.

The King of Content

The best piece of advice is to always focus on creating high-quality, engaging content for your users, as this is the most successful "SEO technique" for any website.

Pictorial Poster

The picture poster serves as your story's primary graphic and should be directly related to its content. It is crucial that it be clear and of high resolution. Additionally, and this is a very typical error, stay away from including text in the image, notably the caption.

On the cover, the title is already visible. As Google surfaces differ in terms of aspect ratio, there are no strict guidelines, but we recommend 3x4 with a resolution of 640x853 pixels as a middle ground with minimal cropping. If you're cropping from a large image, crop to the subject rather than simply enlarging the image.

Web Stories Trends

Keep Burned In Text Off of Assets

Make sure the narrative page only contains the video; after that, add semantic elements on top. A few other tools, particularly those created for the social site use scenario, produce video clips with stickers and burned-in text. While it may be tempting to utilize things exactly as they are in your Web story, I would advise against it. 

Another fantastic win-win situation is that screen readers and search engines can both read these text elements.

Metadata for Web Stories

There is a built-in method for adding metadata to web stories. It's crucial to abide by these rules since they guarantee the greatest compatibility with search engines and discovery features that make use of that metadata.

The following areas must be filled out in order for online stories, for instance, to appear on Google Discover. Additionally, it is the first thing a user views before deciding whether or not to read your narrative.

Video Captions

Though let's face it: a video's title rarely really describes what is contained within it. The captions are much more beneficial for that. They are helpful in a variety of ways, in fact.

They immediately appear in Web Stories and can be used with or without music. They help with search engine indexing and make your story accessible to people who cannot hear you speak.

Web Stories Trends

Regular Metadata for Web Pages

The usual social sharing metadata you may have already included in your web pages, such as title, description,, Open Graph, Twitter card, and so forth, are also supported by Stories in addition to these unique metadata elements.

Although it's likely that your preferred visual editor inserts these automatically, it's essential to double-check. You may check if your tale has all the Google-required metadata by using Google's Web Stories Test tool, which is specifically for Google Discover and Search.

URL Structure

It is not necessary to state that a tale is using the Web Stories format in the URL. Your articles should ideally be incorporated into a bigger URL strategy.

Consider adopting the exact same directory structure and URL format for your tales if, for instance, your "New York Travel" articles use a format like new-york/travel/title-of-article.html.

Last but not least, incorporate a thorough narrative and adhere to our best practices to capitalize on the format's special features and keep users interested.

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