As you may already be aware, batteries are not included with iPhones; you must buy them separately. The sale of all iPhone models was prohibited by an order that was issued by the Brazilian Ministry of Justice on September 7, 2022. that, unless Apple alters its stance, are higher than the iPhone 12. and include fees associated with selling.
The Brazilian Ministry of Justice learned that Apple had misled buyers about waterproofing, damage resistance, and other significant qualities, leaving them indignant. It seems that Apple's efforts to extract additional funds from users through a variety of unscrupulous practices, such as selling charges separately, were unpopular in Brazil.
What makes Apple's current legal disputes with customers worse?
- Apple was said to have broken the nation's consumer protection code by pro-consumer organizations. The trial started in 2021 and was recently over in 2022, with Apple coming out on top.
- The IT company actually responded to the fine by stating that they have previously contested Brazil's charges and fines and will do so going forward. Although two million dollars may not seem like much, Apple may be delaying payment for a much more significant purpose.
- Apple's move to charge separately undoubtedly drew criticism, but they were able to fend off agencies by supplying data that backed up their claims to be ecologically friendly. Giving in, though, would expose Apple to additional fines and legal action.
- The Brazilian Ministry of Justice stated that Apple had not only broken the law protecting consumers but also misrepresented their goods. For context, Apple declared that its most recent iPhone was waterproof and damage-free even after extended submersion.
- In addition to claiming to be environmentally conscientious, Apple said that one of the many reasons was that many consumers already have iPhone charges and that adding further charges to their orders would have a negative impact on the earth.
- The response from Brazilian legislators was that iPhones could have just as easily reduced their environmental effect by allowing newer models to use USB-C cords, the current industry standard that can be applied to any phone other than iPhones.
- Apple declined to comment, but it's noteworthy to note that the company released a press release for their newest MagSafe charger at the same time as the launch of the new iPhone.
- The magnetic charger attaches to the rear of iPhones 12 through 14 and charges at a 15-watt rate. Surprisingly, the MagSafe charger, which costs roughly $39, is included with every iPhone model sold without a box charger.
- In 2020, tech businesses other than Apple jumped ship to fill the void between updated iPhone models and chargers.
For instance, Anker unveiled their line of Apple device-compatible chargers in the Nano series.
- The notice states that prior to the release of the iPhone 14, the nation would stop selling the iPhones 12 and 13 and withdraw the company's authorization to do so.
- Unless Apple agrees to include a box charger with its most recent model.
- Apple declined to do so and took legal action against the Ministry of Justice instead.
- The iPhone 12 and 13 are currently available for purchase on Apple's official Brazil website, which also features advertisements for the iPhone 14.
- However, many think that if Apple didn't comply with or respond to the fine, the nation would eventually outlaw the website.
- Apple is being swamped with litigation; most recently, it reached a $14.6 million settlement with the US Federal Trade Commission in one such case.
- The business was charged with keeping customer data on its servers and selling it to outside parties.
How did Apple make up the difference?
- The manufacturer hasn't refuted the accusation by continuing to sell the phone's charger and earbuds separately, instead insisting that the September 2020 launch will go ahead.
- Did the corporation live up to its July 2022 promise to do everything in its power to protect the environment? Some environmental organizations commended Apple for their action.
- However, it was pointed out that since consumers would still end up buying earphone batteries and iPhone would continue to produce them, the company's environmental effect would have been at most minimally lessened.
- Brazil might be leaning toward outright banning iPhone goods by 2023.
- Brazil has accepted the possibility that the iPhone 14 won't be made available there. Apple, though, is confident that it can persuade the judge that the fine is unjustified.
- The future of the business in South America is uncertain for the time being. Unexpectedly, Brazil ranks as one of Apple's top export destinations for consumer goods.
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